22/09/2007

Know your market.

Both classes are now working hard on the magazine research task. Each class has been split into groups and those groups are compiling questionnaires and surveys. The search is on for a gap in the market.

Remember to ask yourself the following question once you think you have found a gap in the market...Why has no one filled the gap? For example there is no 'Yellow Flower Pressing' magazine out there that caters for teens aged 13-14 ...is that a gap in the market?

Click on the title 'Know your market' for a link to the recent history of teen mags. It is in alphabetical order and also feature some sales figures at the bottom of the page. Check out 'Smash HITS'-j17- and the recent flop Pulp (popworld).


DW